--- title: The Wilderness Society & Drawing Onesies | Jumbla description: It’s a clothing item worn to get people laughing, but we and the Wilderness Society are using onesies to shed light on the serious plight of threatened animals. image: https://www.jumbla.com/hubfs/2017%20Website%20/Services/Advertising%20/advertising-illustration-wilderness-society.jpg --- ###### Case Studies # The Wilderness Society & Drawing Onesies | Jumbla Apr 6, 2016 - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) It’s a fashion product traditionally worn to get people laughing, but we and the Wilderness Society are using them to shed light on the very serious plight of threatened animals. We’re talking about the one and only, onesie. We’ve proudly made seven animated web videos for the environmental advocacy organisation. Instead of drawing animals per se, the clips tell stories using people wearing animal onesies to get people thinking about threatened species as they would their human friends and relatives. So far, five of the videos have gone live – going out via e-mail, with the remaining to be released over the coming weeks. ## Raising awareness The videos have been commissioned as part of the ‘Save Our Endangered Wildlife’ Campaign.  The Wilderness Society’s Climate Campaign Manager, Glenn Walker, said this is being launched at a crucial time. “After falling sharply from 2005, land clearing in Australia is spiralling out of control due to severe weakening of laws by state governments. The devastation is heartbreaking. Native animals, including threatened species, are killed as the bulldozers drag giant chains through the forests and woodlands that they call home,” he said. . “Through these beautiful animations created by Jumbla, we’re sharing stories that’ll inspire a healthy and vibrant Australia – a place which both humans and animals can call home.” ## Saving the continent through community One of the videos depicts young kids wearing koala onesies, enthusiastically climbing a tree house. Moments later, the scene changes, and one of the children is alone and homeless on the street – still dressed in his koala outfit. The video highlights the fact that ⅓ of koalas have been wiped out since 1990 due to habitat loss. The Wilderness Society says it relies on the generosity of the public, through donations and memberships, to do its crucial work protecting wilderness and promoting nature. You can sign the petition to save the Koala’s, **[here!](https://www.wilderness.org.au/campaigns/australias-identity-tied-our-amazing-animals)** “At the Wilderness Society we’re working closely with local communities to create a movement where we can protect and restore wilderness across our great continent – from old growth forests to magnificent rivers and outback landscapes, to vast blue seas,” Mr Walker says. “Together, we demand that our politicians back all Australians who are building a better, safer and fairer future for all.” ## 'The perfect medium' We’re thrilled to be working towards this cause and have given a lot of love to the project in terms of time and resources. Jumbla Creative Director Callan Woolcock said, “The works are highly illustrative in nature – everything is hand drawn.” “Animation was the perfect medium for these messages, it gave us so much flexibility to breathe a human life into the plight of these animals that are facing uncertain futures.” Keep your eyes here or on The Wilderness Society’s **[website ](https://www.wilderness.org.au/)**and **[Facebook page](https://www.facebook.com/wilderness.society)** for the release of the remaining videos! # Related News ##### Related News [ In today's fast-paced and visually driven world, businesses are constantly searching for new ways to captivate their audience and effectively convey their brand message. One powerful way that has emerged as a game-changer in the marketing landscape is animated corporate video production. This engaging form of visual storytelling not only grabs attention but also leaves a lasting impact on viewers. In this article, we will explore the benefits that animated corporate videos can bring to your business. ](https://www.jumbla.com/news/the-benefits-of-corporate-video-for-businesses) [ Explainer videos have become a powerful marketing tool for businesses of all sizes. They are a concise and effective way of conveying complex information and ideas to potential customers in an engaging manner. In this article, we will discuss the importance of effective explainer videos and how to create one that effectively communicates your message. ](https://www.jumbla.com/news/an-effective-explainer) [ In today's fast-paced digital world, effective communication is essential to grab people's attention and convey messages efficiently. One of the most effective ways to do this is through the use of explainer videos. Explainer videos are a powerful tool for simplifying complex ideas, products, or services in a visually compelling way. In this article, we will explore what explainer videos are, their purpose, how to create an effective one, and the benefits they offer. ](https://www.jumbla.com/news/whatisanexplainer) [ Often overlooked, yet a staple in Jumbla’s 2D folio, is the humble explainer video. A necessity for most businesses deterred by cringey stock clips and clunky transitions, the 2D explainer is a visually engaging way to kickstart your next marketing project. Want some more insight into how Jumbla’s 2D explainer expertise can work for you? We’ve wrangled Jumbla’s best creative brains to delve into the tips and tricks from the animation industry, as well as our 5 best animated explainer video examplesto inspire your next script. ](https://www.jumbla.com/news/the-best-5-explainers) [View all news](https://www.jumbla.com/news) ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. 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