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Creative Brief: This Week's Industry News - 9 February | Jumbla

Feb 9, 2018

Continuing with our new format, here’s the latest news from the creative industries...

The top 5 ads from Super Bowl LII

It appears the enormous advertising spend on Super Bowl LII was fully justified, with as much interest generated for the commercials as the on-field action.

The online world seems to agree that Saatchi & Saatchi's effort for Tide, featuring Stranger Things star David Harbour, was the best ad this year.

Adweek's top five also includes NFL 'Touchdown Celebrations to Come', Tourism Australia 'Dundee', Doritos/Mountain Dew 'Doritos Blaze vs. Mtn Dew Ice', and Amazon 'Alexa Lost Her Voice'.

Apple files patent for stylus that can draw in mid-air

A recent patent filed by Apple shows a stylus that can draw in mid-air without the need for a graphics tablet or drawing pad.

Extensive patent notes reveal that "content can be [created] using an input device without a touch-sensitive surface" and "content can be generated based on tracking position and/or motion of the input device without requiring contact with a surface."

It may sound a little far fetched or never come to fruition, but VR devices like the Oculus Rift prove that its possible to combine motion with digital art.

Tesla scores marketing win with launch of SpaceX Falcon Heavy rocket

Tesla has yet again proved that it doesn't need to spend money on advertising after its most recent marketing stunt - attaching a Tesla Roadster to the SpaceX Falcon Heavy rocket.

Reminiscent of the coverage Red Bull received for its Stratos mission, the cherry-red Tesla Roadster is the first car in space and has been orbiting the earth while driven by a dummy nicknamed Starman.

Elon Musk, founder of both Tesla and SpaceX, tweeted a video clip from the car's cabin, which has been liked nearly 500,000 times.

First clip of Wes Anderson's stop-motion feature 'Isle of Dogs' released

Fox Searchlight has released the first official clip from Wes Anderson's upcoming stop-motion feature Isle of Dogs.

Closely resembling the aesthetic of Anderson's 2009 Roald Dahl adaptation of Fantastic Mr. Fox, Isle of Dogs tells the story of a group of dogs who have been sent to 'Trash Island' because of an outbreak of canine flu.

Voice artists include Bryan Cranston, Edward Norton, Bob Balaban, Bill Murray, Jeff Goldblum, Greta Gerwig, Scarlett Johansson, Harvey Keitel, Yoko Ono, and Tilda Swinton.



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