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Creative Brief: This Week's Industry News - 23 March

Mar 23, 2018

This week brings progress for women in design, the winning combination of dogs and animation, and a tip from Netflix on how to save money in the world of an uber-corporation.

 

AIGA's 'Double or Nothing' movement aims to increase number of women leaders in design

AIGA, the professional association for design in the United States, has launched a new initiative that aims to double the number of women leaders in the industry.

Double or Nothing is spearheaded by AIGA's Women Lead Initiative and has the backing of noteworthy names including Blue State Digital, Decker Design, IBM, Lippincott, Pentagram, and Quartz.

“Once in the workplace, particularly after five to 10 years, there is a lack of mentorship, celebration of female work, support for mothers, and equal pay,” Lynda Decker of Decker Design and Co-Chair Women Lead Committee, AIGA said.

“At this state of their career, women often do not feel empowered to negotiate pay and the position they deserve, or are reluctant to ask for guidance. We want that to end.”

‘Double or Nothing’ refers to the ‘duos’ - pay and promotion, men and women, design and business, aspiring leaders and those who want to support them. For more information, and to join, visit doubleornothing.aiga.org.

 

Animation Director Mark Waring offers insight into making of 'Isle of Dogs'

You don’t need to be a dog or animation enthusiast to find this really cool. Animation director Mark Waring goes  into detail about the various obstacles he and director Wes Anderson had to overcome during the making of Isle of Dogs.

Not only did Waring have to co-ordinate 240 sets and 1000 puppets, he was also challenged by Anderson to "make sure you were definitely watching a stop-frame film and not a CG film."

 

Netflix develops custom font for display, functional, and financial reasons

Netflix has developed its own bespoke font in order to save millions of dollars a year in licensing costs.

One of the design leads, Noah Nathan, said that along with financial reasons, the introduction of 'Netflix Sans' also serves display and functional purposes.

"The clean and neutral lines give without taking, favoring art over distraction, and eliminating excess," he said on his website. "The arched cut on the lowercase 't' is discreetly inspired by the cinemascopic curve that is so iconic to the brand’s wordmark and symbol."

 

Zuckerburg admits mistakes but does not apologise for Facebook privacy scandal

Facebook Chief Executive Mark Zuckerburg has admitted to mistakes over the privacy scandal involving Cambridge Analytica and its alleged data breaches.

Zuckerberg said that if Facebook failed to protect user information, "we don't deserve to serve you," but stopped short of issuing an apology.

"I've been working to understand exactly what happened and how to make sure this doesn't happen again," he said. "The good news is that the most important actions to prevent this from happening again today we have already taken years ago. But we also made mistakes, there's more to do, and we need to step up and do it."

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