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Creative Brief: This Week's Industry News - 2 March

Mar 2, 2018

This week’s creative brief has good news for designers but bad news for content marketers...

 

BuzzSumo's content trends report reveals social sharing has halved since 2015

The BuzzSumo 2018 Content Trends Report has revealed that content strategies from three years ago are now 50 per cent less effective.

Key to this is social sharing, which has halved since 2017 because of increased competition, a rise in private sharing, and Facebook algorithm changes.

The report also found that the volume of content published continues to increase, and new topic areas are rapidly saturated with content. As a result, the majority of content gets zero backlinks.

 

Upcoming release of QuarkXPress 2018 takes aim at Adobe InDesign

QuarkXPress 2018, coming 16 May, is aiming to tempt users away from Adobe InDesign with new typography, print, and digital publishing features.

One unique selling point is support for colour fonts in SVG, SBIX and COLR formats, which InDesign doesn't provide. The only downside is the availability of colour fonts, most of which live in Adobe's TypeKit library.

Other improvements include hyphenation strictness levels, the ability to create unlimited iOS and Android single apps, along with a powerful user interface and vertical measurement palette.

 

Wacom introduces new Cintiq Pro drawing tablets

Wacom has added two new drawing tablets to its line of graphic design devices - the Cintiq Pro 24 and the Cintiq Pro 32.

Both models have been designed for creative and design professionals wanting a larger digital canvas as well as the ability to explore new technologies like augmented and virtual reality.

“Everyone has their own way of working, and we are excited to offer larger sized digital canvases with flexibility that provides more pen space for those who need it to create," Executive Vice President for the Creative Business Unit at Wacom, Faik Karaoglu said.

 

Carsales launches personalised video ads for second-hand car sellers

Carsales is giving second-hand car sellers the opportunity to create personalised video ads in a new campaign.

AutoAds allows users to combine their own photos and descriptions with a set of stock videos and scenes. Sellers will receive five 40-second ads themed around the topics of adventure, family, tough, luxury and city, each with its own background music.

“As the number one place in Australia to sell your car online, the campaign demonstrates Carsales’ unwavering commitment to helping Australians sell with confidence and ease,” Carsales Chief Marketing Officer Kellie Cordner said.

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