--- title: "Creative Brief: This Week's Industry News - 2 March | Jumbla" description: Animation Industry News - 2 March. Read the hottest stories from the creative industries. image: https://www.jumbla.com/hubfs/headspace-work-1.jpg --- ###### Articles # Creative Brief: This Week's Industry News - 2 March | Jumbla Mar 2, 2018 - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) This week’s creative brief has good news for designers but bad news for content marketers...   # BuzzSumo's content trends report reveals social sharing has halved since 2015 The **[BuzzSumo 2018 Content Trends Repor](http://buzzsumo.com/blog/content-trends-2018/?utm_medium=email&utm_content=content-trends-email&utm_source=newsletter)****t** has revealed that content strategies from three years ago are now 50 per cent less effective. Key to this is social sharing, which has halved since 2017 because of increased competition, a rise in private sharing, and Facebook algorithm changes. The report also found that the volume of content published continues to increase, and new topic areas are rapidly saturated with content. As a result, the majority of content gets zero backlinks.   # Upcoming release of QuarkXPress 2018 takes aim at Adobe InDesign QuarkXPress 2018, coming 16 May, is aiming to tempt users away from Adobe InDesign with **[new typography, print, and digital publishing features](http://www.quark.com/About_Quark/Press/PressDetail.aspx?ncid=2353)**. One unique selling point is support for colour fonts in SVG, SBIX and COLR formats, which InDesign doesn't provide. The only downside is the availability of colour fonts, most of which live in Adobe's TypeKit library. Other improvements include hyphenation strictness levels, the ability to create unlimited iOS and Android single apps, along with a powerful user interface and vertical measurement palette.   # Wacom introduces new Cintiq Pro drawing tablets Wacom has added **[two new drawing tablets](https://www.wacom.com/en-us/about-wacom/news-and-events/2018/1285)** to its line of graphic design devices - the Cintiq Pro 24 and the Cintiq Pro 32. Both models have been designed for creative and design professionals wanting a larger digital canvas as well as the ability to explore new technologies like augmented and virtual reality. “Everyone has their own way of working, and we are excited to offer larger sized digital canvases with flexibility that provides more pen space for those who need it to create," Executive Vice President for the Creative Business Unit at Wacom, Faik Karaoglu said.   # Carsales launches personalised video ads for second-hand car sellers Carsales is giving second-hand car sellers the opportunity to create **[personalised video ads in a new campaign](http://www.adnews.com.au/carsales-and-che-make-one-trillion-ads)**. AutoAds allows users to combine their own photos and descriptions with a set of stock videos and scenes. Sellers will receive five 40-second ads themed around the topics of adventure, family, tough, luxury and city, each with its own background music. “As the number one place in Australia to sell your car online, the campaign demonstrates Carsales’ unwavering commitment to helping Australians sell with confidence and ease,” Carsales Chief Marketing Officer Kellie Cordner said. # Related News ##### Related News [ How it works’ explainer videos are one of the most powerful tools in modern marketing. They’re concise, engaging, and can transform even the most complex product or service into something simple and memorable. Whether you’re launching a new product, demonstrating a service, or boosting brand awareness, an animated explainer video can help you communicate your message clearly — if you do it right. ](https://www.jumbla.com/news/7-steps-to-making-a-great-how-it-works-explainer-video) [ Your brand's first impression often happens in a blink. And what's at the heart of that impression? Your logo. For years, the static image was king, a steadfast symbol of identity. But with the rise of motion graphics, a new contender has emerged: the animated logo. So, which one truly works better for your brand? Let’s dive into the dynamic debate of static versus animated logos. ](https://www.jumbla.com/news/static-vs-animated-logos) [ Businesses constantly seek effective ways to showcase their client success stories and stand out. While traditional text-based reports or basic video testimonials can fall flat, animated case study videos offer a dynamic and engaging alternative. They're a powerful tool to illustrate the real impact of your products or services. However, simply adding animation isn't enough; the style you choose plays a crucial role. The right animation style can transform your case study from easily forgotten to truly memorable, ensuring your message resonates deeply with your audience. ](https://www.jumbla.com/news/5-animation-styles-that-make-your-case-study-videos-stand-out-jumbla) [ When planning a visually striking project - whether it’s a game, commercial, or digital campaign, you will likely come across terms like VFX and CGI. While both are essential tools in bringing ambitious visual ideas to life, they’re not one and the same. Understanding the difference between VFX (Visual Effects) and CGI (Computer-Generated Imagery) can help you communicate your vision more clearly and choose the right creative team to execute it. In this article, we’ll break down what sets them apart, how they work together, and why both are crucial when partnering with a professional VFX and animation studio. ](https://www.jumbla.com/news/what-is-the-difference-between-vfx-and-cgi-jumbla) [View all news](https://www.jumbla.com/news) ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. 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