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Creative Brief: This Week's Industry News - 16 February

Feb 16, 2018

Here’s what you need to know about the creative industries this week...

Generation Z abandoning Facebook in favour of Snapchat

Facebook is rapidly losing younger users to Snapchat according to eMarketer's latest forecast on social media usage.

This year, eMarketer estimates that Facebook will lose 2 million users aged 24 and younger, whereas Snapchat will gain 1.9 million users in the same demographic.

eMarketer principal analyst Debra Aho Williamson said Snapchat could also experience more growth in older age groups with its platform redesign. But the fact ephemeral content is more popular among younger audiences still remains.

 

Simon Appel proves animating on an iPad is possible

The latest Motionographer Step by Step features Simon Appel of Part One and the process behind his latest film Waveforms.

Rather than utilising common applications like After Effects or Cinema4D, Simon chose an iPad to animate the majority of the film instead.

"One of the things that makes motion design so much fun is its limitless potential," Motionographer said. "There are constantly new techniques to try, old ones to mashup, and new tools and programs being invented daily."

 

 

 

The end of agencies as we know it? Rei Inamoto says agencies are at an 'inflection point'

Former creative chief of AKQA, Rei Inamoto, believes that agencies are at an 'inflection point' and must work harder to meet the needs of brands.

"Agencies are still struggling to adapt to a new world, and in Asia (and everywhere else) consultancies are stealing agencies’ business gradually and undoubtedly," he said.

Rei also said that in order to become more useful and helpful to brands, agencies must embrace four key principles - process, structure, culture, and leadership.

 

Adobe releases free vector icon kits made by legendary designers

Adobe has partnered with legendary designers Lance Wyman, Anton&Irene, and Büro Destruct to create free, downloadable vector icon kits.

The kits have been released to celebrate user experience design excellence, underscore the importance of icon design in storytelling, and help understand the philosophies of each designer.

For example, Lance Wyman believes a well designed icon is “visual poetry,” while Büro Destruct advises other designers to concentrate on balance and "always try and inject it into your work."

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