--- title: "Creative Brief: This Week's Industry News - 16 February | Jumbla" description: Animation Industry News - 16 February. Read the hottest stories from the creative industries. image: https://www.jumbla.com/hubfs/180216-industry-news-hero.jpg --- ###### Articles # Creative Brief: This Week's Industry News - 16 February | Jumbla Feb 16, 2018 - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) Here’s what you need to know about the creative industries this week... # Generation Z abandoning Facebook in favour of Snapchat Facebook is rapidly losing younger users to Snapchat **[according to eMarketer's latest forecast](https://www.emarketer.com/content/facebook-losing-younger-users-at-even-faster-pace)** on social media usage. This year, eMarketer estimates that Facebook will lose 2 million users aged 24 and younger, whereas Snapchat will gain 1.9 million users in the same demographic. eMarketer principal analyst Debra Aho Williamson said Snapchat could also experience more growth in older age groups with its platform redesign. **But the fact [ephemeral content is more popular among younger audiences](https://www.jumbla.com/news/does-ephemeral-content-marketing-work-for-older-demographics)** still remains. # Simon Appel proves animating on an iPad is possible The latest **[Motionographer Step by Step](http://motionographer.com/2018/02/14/step-by-step-simon-appel/)** features Simon Appel of Part One and the process behind his latest film Waveforms. Rather than utilising common applications like After Effects or Cinema4D, Simon chose an iPad to animate the majority of the film instead. "One of the things that makes motion design so much fun is its limitless potential," Motionographer said. "There are constantly new techniques to try, old ones to mashup, and new tools and programs being invented daily."     # The end of agencies as we know it? Rei Inamoto says agencies are at an 'inflection point' Former creative chief of AKQA, Rei Inamoto, believes that **[agencies are at an 'inflection point'](http://www.adweek.com/agencies/its-the-end-of-agencies-as-we-know-it-heres-where-we-go-next/)** and must work harder to meet the needs of brands. "Agencies are still struggling to adapt to a new world, and in Asia (and everywhere else) consultancies are stealing agencies’ business gradually and undoubtedly," he said. Rei also said that in order to become more useful and helpful to brands, agencies must embrace four key principles - process, structure, culture, and leadership. # Adobe releases free vector icon kits made by legendary designers Adobe has partnered with legendary designers Lance Wyman, Anton&Irene, and Büro Destruct to create [free, downloadable vector icon kits](https://blogs.adobe.com/creative/adobe-xd-download-free-icons-made-legendary-designers/). The kits have been released to celebrate user experience design excellence, underscore the importance of icon design in storytelling, and help understand the philosophies of each designer. For example, Lance Wyman believes a well designed icon is “visual poetry,” while Büro Destruct advises other designers to concentrate on balance and "always try and inject it into your work." # Related News ##### Related News [ How it works’ explainer videos are one of the most powerful tools in modern marketing. They’re concise, engaging, and can transform even the most complex product or service into something simple and memorable. Whether you’re launching a new product, demonstrating a service, or boosting brand awareness, an animated explainer video can help you communicate your message clearly — if you do it right. ](https://www.jumbla.com/news/7-steps-to-making-a-great-how-it-works-explainer-video) [ Your brand's first impression often happens in a blink. And what's at the heart of that impression? Your logo. For years, the static image was king, a steadfast symbol of identity. But with the rise of motion graphics, a new contender has emerged: the animated logo. So, which one truly works better for your brand? Let’s dive into the dynamic debate of static versus animated logos. ](https://www.jumbla.com/news/static-vs-animated-logos) [ Businesses constantly seek effective ways to showcase their client success stories and stand out. While traditional text-based reports or basic video testimonials can fall flat, animated case study videos offer a dynamic and engaging alternative. They're a powerful tool to illustrate the real impact of your products or services. However, simply adding animation isn't enough; the style you choose plays a crucial role. The right animation style can transform your case study from easily forgotten to truly memorable, ensuring your message resonates deeply with your audience. ](https://www.jumbla.com/news/5-animation-styles-that-make-your-case-study-videos-stand-out-jumbla) [ When planning a visually striking project - whether it’s a game, commercial, or digital campaign, you will likely come across terms like VFX and CGI. While both are essential tools in bringing ambitious visual ideas to life, they’re not one and the same. Understanding the difference between VFX (Visual Effects) and CGI (Computer-Generated Imagery) can help you communicate your vision more clearly and choose the right creative team to execute it. In this article, we’ll break down what sets them apart, how they work together, and why both are crucial when partnering with a professional VFX and animation studio. ](https://www.jumbla.com/news/what-is-the-difference-between-vfx-and-cgi-jumbla) [View all news](https://www.jumbla.com/news) ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. 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