--- title: "Case Study: Scottish Water" description: Scottish Water, a company that (unsurprisingly) provides water and sewerage services across Scotland, was in need of a new TVC. They enlisted Jumbla's help. image: https://www.jumbla.com/hubfs/2017%20Website%20/Services/Advertising%20/advertising-cel-animation-scottish-water.jpg --- ###### Case Studies # Case Study: Scottish Water Mar 17, 2016 - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) Scottish Water, a company that (unsurprisingly) provides water and sewerage services across Scotland, were in need of a new TVC. Axis Animation – a animation agency, who has worked with Scottish Water in the past, were looking for a studio who could execute the different disciplines of hand drawn frame animation, 3D and a technical compositing job all under the same roof. They found us.  Due to our focus on having ‘all-rounder’ animators and our emphasis on hot housing illustrators, we have a few artists who were excited by the opportunity to hand draw a frame by frame animation. It was an interesting and original mix of styles using Flash along with 3D motion graphics. We were keen to develop the look of the previous spots further while keeping them in the same family. ## A fitting animation Scottish Water provides drinking water to 2.46 million households and 150,000 business customers in Scotland. Every day it supplies 1.34 billion litres of drinking water and takes away 847 million litres of waste water from customers’ properties and treats it before returning it to the environment. Given these stats, it needed a serious animation to live up to this great work! We worked closely with the team at Axis who were keen to share their experiences from previous spots, mainly getting a seamless transition from full frame animation to the layered planes rotating around the 3D ‘Machine’. With some testing we came up with a protracted method to get it to work. ## The creative process The process went like this; hand animations in Flash were composited in After Effects on 6 layers. Those 6 layers were then rendered out in 5K comps to make them wide enough to wrap around the Machine, the shadows were rendered out as another 6 comps to act as alpha channels. Then they were re rendered from 3D on the planes of the Machine in Cinema 4D. They were then re-composited in After Effects. So with each change there were several steps and lots of rendering to do. Once we had the system sorted out it was just a case of getting the animation right and Axis trusted us to roll with it and develop the style. Okay – we know that was confusing, but let’s face it, in the end we were really happy with how it turned out and enjoyed working on something unique with some juicy technical issues to overcome. # Related News ##### Related News [ In today's fast-paced and visually driven world, businesses are constantly searching for new ways to captivate their audience and effectively convey their brand message. One powerful way that has emerged as a game-changer in the marketing landscape is animated corporate video production. This engaging form of visual storytelling not only grabs attention but also leaves a lasting impact on viewers. In this article, we will explore the benefits that animated corporate videos can bring to your business. ](https://www.jumbla.com/news/the-benefits-of-corporate-video-for-businesses) [ Explainer videos have become a powerful marketing tool for businesses of all sizes. They are a concise and effective way of conveying complex information and ideas to potential customers in an engaging manner. In this article, we will discuss the importance of effective explainer videos and how to create one that effectively communicates your message. ](https://www.jumbla.com/news/an-effective-explainer) [ In today's fast-paced digital world, effective communication is essential to grab people's attention and convey messages efficiently. One of the most effective ways to do this is through the use of explainer videos. Explainer videos are a powerful tool for simplifying complex ideas, products, or services in a visually compelling way. In this article, we will explore what explainer videos are, their purpose, how to create an effective one, and the benefits they offer. ](https://www.jumbla.com/news/whatisanexplainer) [ Often overlooked, yet a staple in Jumbla’s 2D folio, is the humble explainer video. A necessity for most businesses deterred by cringey stock clips and clunky transitions, the 2D explainer is a visually engaging way to kickstart your next marketing project. Want some more insight into how Jumbla’s 2D explainer expertise can work for you? We’ve wrangled Jumbla’s best creative brains to delve into the tips and tricks from the animation industry, as well as our 5 best animated explainer video examplesto inspire your next script. ](https://www.jumbla.com/news/the-best-5-explainers) [View all news](https://www.jumbla.com/news) ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. 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They enlisted Jumbla's help.", "headline" : "Case Study: Scottish Water", "image" : [ "https://cdn2.hubspot.net/hubfs/1745176/2017%20Website%20/Services/Advertising%20/advertising-cel-animation-scottish-water.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jumbla.com/news/case-study-scottish-water", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jumbla.com/hubfs/logo-work-jumbla-1.webp" }, "name" : "Jumbla" } } ```