--- title: "Case Study: Child Wise" description: At Jumbla, we love working on light-heartened videos, but that doesn’t mean we don’t use our creativity to help good causes like Child Wise. image: https://www.jumbla.com/hubfs/2017%20Website%20/Work/Childwise/childwise-hero.jpg --- ###### Case Studies # Case Study: Child Wise Jul 19, 2016 - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) At Jumbla, we love working on light-heartened videos, but that doesn’t mean we don’t use our creativity to help around serious issues. Recently, we were approached by the organisation Child Wise. Founded in 1991, Child Wise works to build awareness, deliver education and provide the tools to empower people and communities so they can prevent child abuse and exploitation. As part of its important work, it wanted to make a six-minute animation that would be watched by primary school children, aged between five and 11. The video would explain to children that it’s OK to come forward and tell a trusted adult if they’ve been abused. A common misconception among victims of child abuse is that they think they’ll get in trouble if they speak about. Sadly, it’s believed two out of three children who have been sexually abused don’t come forward. Some aren’t even aware that what’s happening to them is abuse.   ## Using animation for greater understanding “It was an interesting project, because it’s such a sensitive issue. Animation really enabled us to put that difficult conversation into a video that’s quite understandable for children," said Jumbla Executive Producer, Charlotte Parsons.  “We really saw the importance of a video like this. In some ways it’s perceived as a taboo topic, teachers often struggle to talk about with kids. A video like this takes the responsibility and pressure away from teachers.” “For Jumbla, I think it shows we can use our skills to the betterment of society. It’s a conversation that’s incredibly important to have – especially because the rate of child sexual abuse is a lot higher than people think.” Shockingly, according to figures from the Australian Government Institute of Family Studies, approximately one in four girls and one in seven boys are sexually abused in Australia.   ## An appealing aesthetic for kids Child Wise provided us with a script and one illustration as a reference. We then developed the style, with the intention of making it appealing to kids. We used four music tracks to create varied moods throughout the video. Key to this brief was delivering the message in an engaging and non-threatening way. Child Wise saw added merit in using animation, as the depicted abuse scenario wouldn’t be too confronting or scary. The video is to be shown to children during the Child Wise’s 'Wise Child Protective Behaviours Program' sessions and also shown to kids by their school teachers. It also sits on the Child Wise website and on YouTube, so anyone can access it. Child Wise says if children learn to take the right steps, it enables early intervention and stops the abuse from accelerating: “Arming children with knowledge and skills to help keep themselves safe is essential.” “A recent Royal Commission report found that protective behaviour programs appear to be effective at increasing young children’s ability to identify unsafe situations and touching – and increase their behavioural skills around what to do, who to tell and what to report,” it says.   ## An important project For us at Jumbla, it’s a project and a cause we are grateful to have been able to contribute to. No child should have to endure the horror and trauma of sexual abuse. We hope – through this video that speaks directly to children – we can help get this important message out: that it’s important to come forward if you’ve been abused. “In addition to the client being amazing to work with, our animators were really passionate about this project," said Charlotte. "Knowing that this work sits in an important wider context really fuelled their desire to do a great job.” # Related News ##### Related News [ In today's fast-paced and visually driven world, businesses are constantly searching for new ways to captivate their audience and effectively convey their brand message. One powerful way that has emerged as a game-changer in the marketing landscape is animated corporate video production. This engaging form of visual storytelling not only grabs attention but also leaves a lasting impact on viewers. In this article, we will explore the benefits that animated corporate videos can bring to your business. ](https://www.jumbla.com/news/the-benefits-of-corporate-video-for-businesses) [ Explainer videos have become a powerful marketing tool for businesses of all sizes. They are a concise and effective way of conveying complex information and ideas to potential customers in an engaging manner. In this article, we will discuss the importance of effective explainer videos and how to create one that effectively communicates your message. ](https://www.jumbla.com/news/an-effective-explainer) [ In today's fast-paced digital world, effective communication is essential to grab people's attention and convey messages efficiently. One of the most effective ways to do this is through the use of explainer videos. Explainer videos are a powerful tool for simplifying complex ideas, products, or services in a visually compelling way. In this article, we will explore what explainer videos are, their purpose, how to create an effective one, and the benefits they offer. ](https://www.jumbla.com/news/whatisanexplainer) [ Often overlooked, yet a staple in Jumbla’s 2D folio, is the humble explainer video. A necessity for most businesses deterred by cringey stock clips and clunky transitions, the 2D explainer is a visually engaging way to kickstart your next marketing project. Want some more insight into how Jumbla’s 2D explainer expertise can work for you? We’ve wrangled Jumbla’s best creative brains to delve into the tips and tricks from the animation industry, as well as our 5 best animated explainer video examplesto inspire your next script. ](https://www.jumbla.com/news/the-best-5-explainers) [View all news](https://www.jumbla.com/news) ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. 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