--- title: "Case Study: Adore Beauty" description: We explore the reasons why Adore Beauty chose animation from Jumbla for its makeup tutorials. image: https://www.jumbla.com/hubfs/2017%20Website%20/Work/Adore%20Beauty/adore-beauty-hero.jpg --- ###### Case Studies # Case Study: Adore Beauty Mar 7, 2017 - - - - [mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail](mailto:hello@jumbla.com%3Futm_medium%3Dsocial%26utm_source%3Demail) There are clients we certainly enjoy working with, and there are some we just simply Adore! Adore Beauty is a really exciting company that is leading the way in the world of e-commerce. In fact, it is Australia’s first cosmetics retailer to sell exclusively online. The store gives its customers access to over 165 cosmetics brands and more than 10 thousand beauty care products! In fact, it’s a Google Trusted Store with a remarkable rating of 4.9/5. Creating a successful online store means finding creative ways to educate customers on matters that will increase the value of their visit, as well as the value of their purchases. Adore Beauty made the great decision to choose the medium of animation for its makeup tutorials. Not only would this allow it to clearly control the mechanics of what it’s trying to demonstrate, but it also gave the company extra licence to create a unique look that’s in line with their brand identity. ## Client collaboration Adore Beauty supplied us with images as a guide. These were photos of live action models with the ideal make-up style superimposed over the top. (This was especially helpful for some of the guys who don’t know how to apply concealer – or what concealer is). Alongside this, we were given some collateral promotional material Adore had created in the past. The style was very distinctive; the images looked almost like a watercolour painting, with lots of vivid (dare we say, passionate) brushstrokes.  “Our job was to more or less combine the two references. Create a moving, practical make-up demonstration, but in the style of the artwork they had already supplied,” said Jumbla's Lead Illustration Artist David Bennett. “This was lots of fun because it became a project that had a lot of artistry in it. More so than your typical ‘product demonstration’ type animation.” “In some respects, while merging the two references, I was able to bring in extra elements that are unique to animation. For example, being a watercolour style, I deliberately included lots of bleed effects – as if the demonstration was being drawn onto porous paper with ink or gouache.”   ## Establishing a strong relationship There’s a lot to learn when it comes to make-up and skincare, and often it can be hard for customers to navigate it all. So, videos such as information make-up tutorials help to build goodwill among the customer base. Adore Beauty has created high-quality, on-brand, easy-to-consume content, with a genuine aim to assist customers in getting more out of their products and routines. This equates to even stronger loyalty and trust for an already much-loved store! As an added bonus, the videos have strong “sharing capital” – since they carry clear advice that isn’t clouded by promotion – which helps to further extend the reach of the Adore Beauty name. Stay tuned, as we may find ourselves contributing more adorable tutorials in the near future! # Related News ##### Related News [ In today's fast-paced and visually driven world, businesses are constantly searching for new ways to captivate their audience and effectively convey their brand message. One powerful way that has emerged as a game-changer in the marketing landscape is animated corporate video production. This engaging form of visual storytelling not only grabs attention but also leaves a lasting impact on viewers. In this article, we will explore the benefits that animated corporate videos can bring to your business. ](https://www.jumbla.com/news/the-benefits-of-corporate-video-for-businesses) [ Explainer videos have become a powerful marketing tool for businesses of all sizes. They are a concise and effective way of conveying complex information and ideas to potential customers in an engaging manner. In this article, we will discuss the importance of effective explainer videos and how to create one that effectively communicates your message. ](https://www.jumbla.com/news/an-effective-explainer) [ In today's fast-paced digital world, effective communication is essential to grab people's attention and convey messages efficiently. One of the most effective ways to do this is through the use of explainer videos. Explainer videos are a powerful tool for simplifying complex ideas, products, or services in a visually compelling way. In this article, we will explore what explainer videos are, their purpose, how to create an effective one, and the benefits they offer. ](https://www.jumbla.com/news/whatisanexplainer) [ Often overlooked, yet a staple in Jumbla’s 2D folio, is the humble explainer video. A necessity for most businesses deterred by cringey stock clips and clunky transitions, the 2D explainer is a visually engaging way to kickstart your next marketing project. Want some more insight into how Jumbla’s 2D explainer expertise can work for you? We’ve wrangled Jumbla’s best creative brains to delve into the tips and tricks from the animation industry, as well as our 5 best animated explainer video examplesto inspire your next script. ](https://www.jumbla.com/news/the-best-5-explainers) [View all news](https://www.jumbla.com/news) ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. 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