Mary Jade Wilkinson
We were stoked to be invited to pitch on these social media pieces for Jaguar, and with the original brief leaning more towards live action, we were even more ecstatic when we convinced the client to go full blown animation instead. Why? Because it’s way cooler, of course.
One of our highest profile clients to date - Jaguar required three videos to show off the new XF, F-PACE and E-PACE models respectively. Wanting to push creative boundaries, we originally presented a super abstract motion design approach that was a mix of cool, fun, strange and a little bit weird - knowing that it would probably be paired back. And it was - but that didn't mean we were not able to achieve the full blown photo-real 3D renders required for such a premium brand.
It was challenging, especially with everything that 2020 has thrown up, but in the end we love what we've created. It was a pleasure working with Foxtrot Papa and Jaguar on these films - and they love the result... as do all the fans on Instagram!