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TVC

Moomba

Client: Moomba
Agency:
Animation Type: 2D, Motion Graphics

Credits
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Creative Director
Callan Woolcock
2D Artists
Luke Saunders, Callan Woolcock
Director
Luke Saunders
Designers
Luke Saunders, Callan Woolcock
Producer
Steve Bradshaw

Our television commercial (TVC) for Moomba

This TV commercial needed to be particularly festive. That’s because Moomba is a very iconic Melbourne Festival, loved by people of all ages!

It’s held each year in the month of March. For the 2013 event, we collaborated with Melbourne-based production company Standard to create this fun TV commercial, which saw lots of airplay on the festival’s media partner, Network Seven.

The idea with this was to take a rock song, and use moving photo collages to bring the festival’s brand to life. Fireworks, live music, buskers, dance parties, rides, water sports and the parade are just some of the elements we managed to showcase!

While all the assets are 2D, this work is actually 2.5D. We set all the assets out in a 3-dimensional landscape, to have the camera zooming in and out to interact with them dynamically. Coupled with the upbeat rock music, whippy transitions and a touch of humour – the final result is something very Moomba!

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