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Etihad Stadium

Client: Etihad Stadium
Agency: Admark
Animation Type: 2D, Animation

Our television commercial (TVC) for Etihad Stadium

Anything to do with footy should be fun. After all, Australia loves its sport!

We created this commercial to be shown on TV and on the Etihad Stadium’s big screen. It’s to encourage people to join the Axccess One Corporate Membership program.

The agency requested we use a 'cutout' style of photomontage animation. To make it extra fun, we recruited ourselves as talent! Among the Jumbla faces you’ll see are Creative Director Callan Woolcock and Head of Production Steve Bradshaw (he declined having his own trailer the day of the photo shoot).

Character bodies were designed around the various cutouts, featuring different whacky facial expressions. The playful cyborgs were then rigged and composited onto backgrounds using After Effects.

The final product is something that represents what Axccess One is all about: rewarding yourself, your staff and clients at the end of a long working week. It’s smart, relaxed and goofy all at once!

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