--- title: 2D Animation Studio in Melbourne Australia - Jumbla description: 2D animation is the perfect medium for creating clear-cut, yet compelling video telling your brand story. Checkout our 2D animation studio in Melbounre, Australia. --- ![Play Video](https://www.jumbla.com/hubfs/jumbla_honestfox_theme/play_white.gif) # 2D Animation Studio 2D animation is the perfect medium for creating clear-cut, yet compelling video.   It's ideal for [**conveying the details of a product**](https://www.jumbla.com/services/3d-product-demonstration), telling your brand story, and offering insights into the customer experience that entertain and engage. ### Clients Our interconnected studios in the UK and Australia collaborate with clients all over the world in the film, TV, gaming, video production, events, marketing and advertising industries. ![logo-branded-web-content-qantas.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-qantas.png?width=200&name=logo-branded-web-content-qantas.png "logo-branded-web-content-qantas.png") ![logo-branded-web-content-anz.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-anz.png?width=200&name=logo-branded-web-content-anz.png "logo-branded-web-content-anz.png") ![logo-branded-web-content-toyota.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-toyota.png?width=200&name=logo-branded-web-content-toyota.png "logo-branded-web-content-toyota.png") ![logo-branded-web-content-amp.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-amp.png?width=200&name=logo-branded-web-content-amp.png "logo-branded-web-content-amp.png") ![logo-branded-web-content-ausgovdepthealth.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-ausgovdepthealth.png?width=200&name=logo-branded-web-content-ausgovdepthealth.png "logo-branded-web-content-ausgovdepthealth.png") ![logo-branded-web-content-barclays.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-barclays.png?width=200&name=logo-branded-web-content-barclays.png "logo-branded-web-content-barclays.png") ![logo-branded-web-content-cornwell.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-cornwell.png?width=200&name=logo-branded-web-content-cornwell.png "logo-branded-web-content-cornwell.png") ![logo-branded-web-content-cricketaus.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-cricketaus.png?width=200&name=logo-branded-web-content-cricketaus.png "logo-branded-web-content-cricketaus.png") ![logo-branded-web-content-fernwood.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-fernwood.png?width=200&name=logo-branded-web-content-fernwood.png "logo-branded-web-content-fernwood.png") ![logo-branded-web-content-hotdoc.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-hotdoc.png?width=200&name=logo-branded-web-content-hotdoc.png "logo-branded-web-content-hotdoc.png") ![logo-branded-web-content-knog.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-knog.png?width=200&name=logo-branded-web-content-knog.png "logo-branded-web-content-knog.png") ![logo-branded-web-content-myob.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-myob.png?width=200&name=logo-branded-web-content-myob.png "logo-branded-web-content-myob.png") ![logo-branded-web-content-nswgov.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-nswgov.png?width=200&name=logo-branded-web-content-nswgov.png "logo-branded-web-content-nswgov.png") ![logo-branded-web-content-rmit.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-rmit.png?width=200&name=logo-branded-web-content-rmit.png "logo-branded-web-content-rmit.png") ![logo-branded-web-content-scottish-water.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-scottish-water.png?width=200&name=logo-branded-web-content-scottish-water.png "logo-branded-web-content-scottish-water.png") ![logo-branded-web-content-vicgov.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-vicgov.png?width=200&name=logo-branded-web-content-vicgov.png "logo-branded-web-content-vicgov.png") ![logo-branded-web-content-xero.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-xero.png?width=200&name=logo-branded-web-content-xero.png "logo-branded-web-content-xero.png") ![logo-branded-web-content-ygap.png](https://www.jumbla.com/hs-fs/hubfs/2017%20Website%20/Home/Client%20logos/Branded%20Web%20Content/logo-branded-web-content-ygap.png?width=200&name=logo-branded-web-content-ygap.png "logo-branded-web-content-ygap.png") ## Benefits of 2D animation - Freedom and flexibility via hand-drawn elements and custom illustration - Great for story-driven projects featuring people or characters - Often produces a more 'natural' feel than other animation styles ![Play Video](https://www.jumbla.com/hubfs/jumbla_honestfox_theme/play_white.gif) ## What is 2D animation? 2D animation takes [**illustrations**](https://www.jumbla.com/services/illustration) of various elements such as characters or objects, and moves them around in a two-dimensional environment. The action can go in any direction but doesn’t appear to move towards or away from the audience. Traditionally, 2D animation was hand-drawn onto ‘[**cels**](https://www.jumbla.com/services/cel-animation)’ and then photographed one at a time - an extremely time-consuming process. Today, most 2D animation is created on a computer using cutting-edge software. Not only does this speed up the process - it also opens up new and novel possibilities. ![Play Video](https://www.jumbla.com/hubfs/jumbla_honestfox_theme/play_white.gif) ## Why choose 2D animation? 2D animation is extremely versatile and can be used for a variety of purposes, from product explainers to television commercials and event graphics. It offers a level of artistic freedom that can be difficult to replicate with 3D software. Many 2D animation projects are hand-drawn or custom illustrated. Given its simplistic style, 2D animation is particularly good for communicating story-driven projects that feature people or characters. We find these are often used to demonstrate a customer’s journey.   ## Working on 2D animation with Jumbla Our diverse team comrpises artists who excel in background illustration, character illustration, character animation, cel animation, and almost everything in between. This enables us to create animation in a multitude of styles. It also helps when integrating a brand's identity and 'feel' in a piece. We can even add personality to inanimate objects so your video is fun and engaging to watch.  Every 2D animation we produce is perfectly timed and has a flow of movement that feels completely natural. It can also feel less ‘digital’ than 3D animation, producing a more natural feel. ![Play Video](https://www.jumbla.com/hubfs/jumbla_honestfox_theme/play_white.gif) ## 2D Animation FAQs Q: What is 2D animation? A: 2D animation involves moving illustrations of characters or objects in a two-dimensional environment. It does not appear to move towards or away from the audience. Q: How is 2D animation created? A: Traditionally, 2D animation was hand-drawn onto 'cels' and then photographed one at a time. However, today most 2D animations are created on computers using cutting-edge software, which speeds up the process and opens up new possibilities. Q: Why should I choose 2D animation for my project? A: There are several benefits to choosing 2D animation. It offers freedom and flexibility through hand-drawn elements and custom illustration. Additionally, it works well for story-driven projects featuring people or characters and often produces a more natural feel compared to other styles of animation. Q: What can I use 2D animation for? A: The versatility of 2D animation allows it to be used for various purposes such as product explainers, television commercials, event graphics, and more. Its simplistic style makes it particularly effective in communicating stories that involve people or characters. Q: How does Jumbla approach creating high-quality 2d animations? A : At Jumbla we have a diverse team with expertise in background illustration, character illustration, cel Animation etc . This enables us to create animations in multiple styles while integrating your brand's identity into our work. We also add personality even into non-living things so that your video becomes fun & engaging. ### Testimonials Sam Moore Head of Brand and Marketing **Knog** Lisa O'Brien Communications Manager **Fernwood Fitness** Ben Crowe Senior Producer **Xero** ### Awards ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-sca.png?t=1529646976529&width=200&height=200&name=logo-award-sca.png) ******The Summit Creative Awards**  x2 ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-sia.png?t=1529646976529&width=200&height=200&name=logo-award-sia.png) **The Summit International Awards**  x3 ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-w3.png?t=1529646976529&width=200&height=200&name=logo-award-w3.png) **The W3 Awards** x 7 ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-muse.png?t=1529646976529&width=200&height=200&name=logo-award-muse.png) **The Muse Awards **x 12 ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-communicator.png?t=1529646976529&width=200&height=200&name=logo-award-communicator.png) **The Communicator Awards** x 5 ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-bass.png?t=1529646976529&width=200&height=200&name=logo-award-bass.png) **The Bass Awards **x 2 ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-aeaf.png?t=1529646976529&width=200&height=200&name=logo-award-aeaf.png) ******The AEAF Awards** x 6 ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-vega.png?t=1529646976529&width=200&height=200&name=logo-award-vega.png) **The Vega Awards******x 7 ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-emmy.png?t=1529646976529&width=200&height=200&name=logo-award-emmy.png) **The Daytime Emmy Awards **x 1 ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-webby.png?t=1529646976529&width=200&height=200&name=logo-award-webby.png) **The Webby Awards **x 2 ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-horizon.png?t=1529646976529&width=200&height=200&name=logo-award-horizon.png) **The Horizon Interactive Awards** x 6 ![](https://www.jumbla.com/hs-fs/hubfs/about/Awards/logo-award-avpa.png?t=1529646976529&width=200&height=200&name=logo-award-avpa.png) ******The Australian Video Producers Association** x 5 ### Featured 2D Animation Work **Fernwood** Online Commercial **HotDoc** Explainer Video **Lumeo** Online Commercial **Scottish Water** TVC ### Start an Animation Project   Click below to submit your project details and a senior producer will get back to you within one business day. [![Get a Quote](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/1745176/ab6f5a5d-74bb-4420-883a-430e1403af33.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/1745176/ab6f5a5d-74bb-4420-883a-430e1403af33) ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "2D animation involves moving illustrations of characters or objects in a two-dimensional environment. It does not appear to move towards or away from the audience." }, "name" : "What is 2D animation?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Traditionally, 2D animation was hand-drawn onto 'cels' and then photographed one at a time. 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