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2D Animation

2D animation is the perfect medium for creating clear-cut, yet compelling video.


It's ideal for conveying the details of a product, telling your brand story, and offering insights into the customer experience that entertain and engage.

Benefits of 2D animation

  • Freedom and flexibility via hand-drawn elements and custom illustration

  • Great for story-driven projects featuring people or characters

  • Often produces a more 'natural' feel than other animation styles

What is 2D animation?

2D animation takes illustrations of various elements such as characters or objects, and moves them around in a two-dimensional environment.

The action can go in any direction but doesn’t appear to move towards or away from the audience.

Traditionally, 2D animation was hand-drawn onto ‘cels’ and then photographed one at a time - an extremely time-consuming process.

Today, most 2D animation is created on a computer using cutting-edge software. Not only does this speed up the process - it also opens up new and novel possibilities.

Why choose 2D animation?

2D animation is extremely versatile and can be used for a variety of purposes, from product explainers to television commercials and event graphics.

It offers a level of artistic freedom that can be difficult to replicate with 3D software. Many 2D animation projects are hand-drawn or custom illustrated.

Given its simplistic style, 2D animation is particularly good for communicating story-driven projects that feature people or characters. We find these are often used to demonstrate a customer’s journey.

It can also feel less ‘digital’ than 3D animation, producing a more natural feel.

Working on 2D animation with Jumbla

Our diverse team comrpises artists who excel in background illustration, character illustration, character animation, cel animation, and almost everything in between.

This enables us to create animation in a multitude of styles. It also helps when integrating a brand's identity and 'feel' in a piece.

We can even add personality to inanimate objects so your video is fun and engaging to watch. 

Every 2D animation we produce is perfectly timed and has a flow of movement that feels completely natural.


Our interconnected studios in the UK and Australia collaborate with clients all over the world in the film, TV, gaming, video production, events, marketing and advertising industries.


I don’t know if I stumbled across Jumbla, or if they stumbled across me. Regardless, we fell into working together very easily and at every turn they have been a joy.


It’s the combination of smart people who genuinely get on board with your project and then deliver with skill and craft. You can tell that Jumbla take pride in what they do and how they go about doing it.


There are very few shops in the world where you find that comfort zone right away, where you just start working. Jumbla is one of them.

Jonas Lembke

Executive Creative Director


It was a pleasure to work with Jumbla - always dedicated, positive and collaborative. Even with a tight deadline, we liked how they found creative solutions to any challenges that arose, adding beautiful imaginative builds - all done with great passion.


I highly recommend working with them and I'm looking forward to collaborating again in the future.


Thank you very much!

Darren Mulkerrins

Design Director


We engaged Jumbla to create an entirely new creative direction for our men’s footwear brand Julius Marlow. Something that immediately impressed me about the business was the creativity of the entire team. Our producer really understood our brief, and spending time with the creative director was extremely exciting, largely due to the passion and professionalism they both had.


The finished piece created by the team was described by our CEO as the single best piece of creative our business had ever had made, and we achieved record sales online and across all retail channels.

Chris Thompson

Digital Marketing and Innovation Manager

The Brand Collective


The Summit Creative Awards 

The Summit International Awards 

The W3 Awards
x 7

The Muse Awards
x 12

The Communicator Awards
x 5

The Bass Awards
x 2

The AEAF Awards
x 6

The Vega Awardsx 7

The Daytime Emmy Awards
x 1

The Webby Awards
x 2

The Horizon Interactive Awards
x 6

The Australian Video Producers Association
x 5

Start an Animation Project


Click below to submit your project details and a senior producer will get back to you within four business hours.

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