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Product Launches

The versatility of animated video opens up a world of possibilities when developing content for product launches.

Which other medium allows you to build curiosity by revealing a product with such novelty ... then shows its inner workings, before highlighting how the features operate in a real-life scenario?

Benefits of animation for product launches

  • Build mystery and curiosity with creative presentation
  • Show the inner workings of a product
  • Represent product features in context

Showing, not telling

Animation is a powerful marketing tool for product launches.

Take this video we produced for The Brand Collective and Julius Marlow. This was created with the specific goal of showing the key features of the product rather than specifically telling the market about its strengths.

And therein lies the power.

“It's always about making the product feel exciting and awesome, isn't it?” Jumbla’s Creative Director Callan Woolcock said.

“When they release a new iPhone, the phone is animated in a revealing way. It adds an element of curiosity and mystery.”

Versatility and precision

Animation and motion graphics breathe life into product launches by depicting scenes that are otherwise impossible to show using live action video.

“It works really well in animation because you can do almost anything with it,” Callan said.

“Once you get the model, you can fly around it, you can pinpoint certain areas, you can highlight different parts - do whatever you need to.

“It’s actually a great way to complement live action video, because you can show a how a product works in context while still having complete control over it.”

Flexible solutions

We can work with you to deliver the conceptual, creative and technical assistance to produce novel and attention-grabbing product launch animations.

The best policy is to ask how we can add value when talking with your producer - we'll always go the extra mile to help out!

Clients

Our interconnected studios in the UK and Australia collaborate with clients all over the world in the film, TV, gaming, video production, events, marketing and advertising industries.

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Testimonials

There’s usually a trade off in agency world between quality of creative, versus how easy the agency is to work with. Not so with Jumbla.

 

From quite a prescriptive brief, they listened, challenged, improved, led, followed, and ultimately ''magiced' up an outcome that we couldn’t be happier with.

Sam Moore

Head of Brand and Marketing

Knog

From our very first meeting with the Jumbla creative team, it was clear they understood what we were trying to do and just ‘got’ the brief. This continued through the script writing, storyboarding and animation process, making the collaboration completely seamless and stress-free. They met every deadline on schedule and worked tirelessly to deliver a professional, high-quality product.

 

We would wholeheartedly recommend Jumbla for any animation work and wouldn’t hesitate to use them again in future.

Lisa O'Brien

Communications Manager

Fernwood Fitness

What an exceptional company to work with. From initial kickoff to final delivery, Jumbla absolutely exceeded our expectations.

 

We couldn’t be happier with the end product.

Ben Crowe

Senior Producer

Xero

Awards

The Summit Creative Awards 
x2

The Summit International Awards 
x3

The W3 Awards
x 7

The Muse Awards
x 12

The Communicator Awards
x 5

The Bass Awards
x 2

The AEAF Awards
x 6

The Vega Awardsx 7

The Daytime Emmy Awards
x 1

The Webby Awards
x 2

The Horizon Interactive Awards
x 6

The Australian Video Producers Association
x 5

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